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How to Choose the Right Menu and Display Type

Menus can be categorized by type based on the way items are sold and organized. Use this glossary of menu types to familiarize yourself will common types of menus and see what can work for your business!
Static menu: separated into categories like appetizers, pastas, sandwiches, sides, etc; not necessarily a la carte

  • A La Carte: French for “according to the menu;” buy items individually
  • Du Jour: menu of the day; plat du jour is a dish of the day; equivalent to daily specials
  • Cycle Menu: different daily menus for a set period of time, then menus are repeated; often weekly or bi-weekly
  • Table d’Hote: French for “the host’s table;” prepared dishes sold together at a fixed price; also called prix fixe
  • Beverage: list of drinks; often cocktails, wine, beer, and other alcoholic drinks; sold a la carte
  • Dessert: list of desserts, like a beverage menu it is often separate from the regular menu; sold a la carte; often provided at the end of a meal
    Wine Captain’s Book: extensive beverage menu that covers each wines history and features
  • Children’s: often has more limited choices; incorporates bright colors and includes activities; often disposable

Ways to Display Your Menu

When looking for restaurant menu cover ideas and considering the most appealing way to display your menu that will best sell your food, consider the setting of the restaurant and the style of dining. Is your restaurant formal or casual? Sit down or counter order? Are you looking for a specific menu cover design or type? Do you need a menu you don’t mind throwing away? See below to help you find the right way to display your menu based on your needs!

Menu Holder

Often made from wood, metal, or cork
Makes it easy to swap out daily menus
Can be used as a check presenter
Ideal For: bistros, cafes

Displayette/ Tabletop Tent Menus

Made from wood, acrylic or leather
Many viewing angles and takes up little space
Can be used to advertise specials and events
Ideal For: casual dining

Menu Sign/Board

Can be dry erase boards or chalk boards
Easy to clean and change day-to-day
Magnetic menu boards allow for hanging ads and pictures
Ideal For: cafes, fast food, food trucks

Menu Covers

Typically made of vinyl
Offers protection to menu and easy to clean
Better for lengthier menus
Ideal For: diners, casual dining

Disposable Menus

Made from paper
Offers convenience and easy clean up
Better for smaller and daily menus
Ideal For: bistros, food trucks

Deluxe Menu Covers

Made of leather or hardboard and have LED deluxe menu cover varieties to light the menu in darker settings
Provides an upscale, more professional look
Great for lengthier menus
Ideal for: fine dining, casual dining

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